After losing ground with Latino voters, Democrats are turning to influencers for help

Democrats are hoping to win back Latino voters who have soured on both parties. They hope Latino content creators will bridge the gap.

<img src='https://npr.brightspotcdn.com/dims3/default/strip/false/crop/5472x3648+0+0/resize/5472x3648!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Ff0%2F7b%2F899029124ad2a5817177479815ae%2Fap24304669006483.jpg' alt='Democrats are trying to rebuild trust among Latino voters, and turning to content creators for help. Above, Spanish language voting stickers which read "He Votado Hoy" ("I Voted Today") at a Philadelphia polling place in 2019.'/><p>Democrats are hoping to win back Latino voters who have soured on both parties. They hope Latino content creators will bridge the gap.</p><p>(Image credit: Matt Rourke)</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=nx-s1-5991897' />