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/Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

September 9, 2026 at 08:58 PM

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

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