Ice Cube on Big3 League: In a Great Position To Scale

Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it is already recognized as the world’s premier professional three-on-three league. He speaks with Romaine Bostick on "The Close" on October 29, 2026. (Source: Bloomberg)

Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it is already recognized as the world’s premier professional three-on-three league. He speaks with Romaine Bostick on "The Close" on October 29, 2026. (Source: Bloomberg)